Australian communities take the world stage
Here in Australia, we’re passionate about supporting our communities – it’s at the heart of everything we do.
And we’re proud to say that at The Lott, we’re at the forefront of a growing global movement of lotteries being used for good. In fact, we’ve been doing it for over 120 years!
We support 15 not-for-profit organisations across the country so they can continue to do meaningful work in the community.
Last financial year, we contributed more than $1.6 billion via state lottery taxes and donations to help community initiatives, such as hospitals, health research, disaster relief and education.
Recently, along with other members of the world lottery community, we attended the World Lottery Summit in Vancouver, Canada.
One of the main reasons for the summit was to pursue a mission of raising funds for good causes and to create a road map leading to an inspiring future.
A vital message of the summit was that funding good causes is not just a basic criterion for being a World Lottery Association member but is the main objective of the entire lottery industry.
Without lottery funding, it’s safe to say that many deserving projects would not exist or succeed.
What this means for our players is that even if a division one prize escapes you, every time you play lotteries, our communities win.
It was an honour to be recognised at the summit for our A Lott More to Play For community campaign.
We were awarded the winner of the WLA 2022 Advertising Awards for Best Corporate Advertising – TV/ Cinema ads that profile the organisation.
The campaign showcases that by playing at The Lott, Australians contribute to important causes, from the Starlight Children Foundation's work bringing joy to sick kids to ground-breaking spider venom research at the University of Queensland and many others in between.
The Lott Head of ESG Hans de Koning said it was a fantastic achievement to be recognised by our global lottery peers, especially for a campaign so core to our purpose.
“For more than a century, we’ve been pursuing a mission of raising funds for worthy causes, and we know it’s a never-ending journey that must be navigated with courage, enthusiasm and innovation,” he said.
“It was an incredibly proud moment receiving an award at the World Lottery Summit for this campaign highlighting the extraordinary work our partners do with support from The Lott.”
Of course, we all love a win, but there’s something we love even more, and that’s giving back to our communities. And that’s A Lott More to Play For!
Find out about the crucial work our charity partners do, with support from The Lott, by watching the videos here.